Emami Limited, one of
the front-running FMCG Companies in India, has relaunched Fast Relief, one of
its power brands, in a brand new avatar.
The brand has been reintroduced in the market with the new “Superfast
Cheetah Formula”. Fast Relief “Super
Fast Cheetah Formula” developed by Emami’s R&D team is fortified with 11
rapid action active ingredients. It penetrates instantly deep inside the skin
and gives fastest relief from backache, joint pain & sprain. It’s
clinically proven to be the fastest acting ointment that reduces acute pain
intensity better & provides longest lasting relief.
Speaking on this
occasion, Mr. N. Krishna Mohan, CEO –
Sales, Supply Chain & Human Capital of Emami Ltd said, “The overall
category of Pain Relief Ointment is around Rs.350 Cr and growing at 6%.
We expect Himani Fast Relief to double our market share in the next 2
years with a host of initiatives which includes the new formulation and
communication that we have unleashed. We have reformulated and redesigned
the brand targeting the young adults who lead an active lifestyle and due to their
lifestyle is prone to aches & pains. This consumer segment seeks instant
relief so that there is no discontinuity or impediment in their schedule. It is
in congruence with this synergy of the brand that the new Fast Relief for the
very first time has also roped in 5 sports legends & legendary actor Mr.
Amitabh Bachchan as Brand Ambassadors under the umbrella of a single brand.”
A series of new TVCs titled “Jeeta Cheetah”
showcase 5 sports icons from various disciplines of the sporting fraternity
like famous Indian Cricketer Gautam Gambhir,
Olympic medalists and world renowned sports stars like the Indian Boxer Vijender Singh, Badminton champion Saina Nehwal, Boxing
legend Mary Kom and star Wrestler
Sushil Kumar as brand ambassadors. Legendary actor Amitabh Bachchan, as a common “sutradhaar”
will be narrating the story of converting pain to a winning moment with the
power of the “Super Fast Cheetah Formula” of the new Fast Relief in all the
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